Famous Grouse: One of Scotland's top-selling whisky brands

Famous Grouse whiskies

This evening, I am focusing on the Famous Grouse whisky brand. This is, in fact, a very popular blend which ranks as Scotland’s biggest-selling whisky.The range of Famous Grouse whiskies includes:
  • Standard
  • Smoky Black
  • Bourbon Cask
  • Ruby Cask
  • Toasted Cask
  • 16 Year Old.
  • Personalised
At Christmas 2019 the Famous Grouse overtook Jack Daniel’s to become Britain’s leading whisky/whiskey by value, with sales topping £71 million over the festive period.

Famous Grouse whiskies

Although Famous Grouse is a blend there is a very popular Visitor Centre at Crieff in central Scotland which reportedly receives up to 200,000 visitors per annum. This is located at the Glenturret Distillery, a tiny operation but with a history dating back to 1775. Glenturret produces a single malt which is a key constituent of the Famous Grouse blend. Production capacity at Glenturret is 340,000 litres p.a.

Glenturret Distillery, Crieff

Tours are available which demonstrate the entire whisky making process from malting and mashing through to fermentation, distillation and maturation. There are plenty of opportunities for tastings.There is also an extensive branded merchandise offering.

Famous Grouse Visitor Centre at Glenturret Distillery, Crieff

There are other famous brands (single malts) within the same group, Edrington, which include Glenrothes, Macallan and Highland Park.

In January 2020 Japanese spirits giant Suntory purchased a 10% stake in Edrington for an undisclosed amount.


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